Holiday shopping is getting a little sweeter in downtown Traverse City on Friday, November 20, and Saturday, November 21.

The Cookies & Cocoa Crawl invites visitors to explore participating local shops while enjoying seasonal sweets and warm beverages.

The two-day activity is part of the larger Light Up Downtown celebration, which brings holiday festivities to Front Street.

Some businesses will offer cocoa while others plan cookies, special treats or festive surprises.

That variety gives visitors a reason to explore more than one storefront and discover new places to shop.

The downtown event listing includes participants such as American Spoon, Benjamin Twiggs, Fustini's Oils & Vinegars and other merchants.

Offerings vary by store and some are available on only one of the two days, so checking the participating-business list is important.

Friday's festivities include the community Christmas tree lighting, scheduled for 6:30 p.m. at Cass and Front Streets.

Saturday evening brings the illuminated holiday parade along Front Street beginning at 6 p.m.

Families can build a trip around an afternoon of shopping, refreshments and holiday activities, then stay for the evening entertainment.

The crawl also creates a convenient way to support independent merchants during one of the busiest shopping periods of the year.

Visitors looking for gifts may find a range of specialty stores, boutiques and locally operated shops within walking distance.

Plan extra time for street closures and seasonal crowds during the holiday celebration.

There is no need to rush through the stops; the pleasure is in exploring downtown and enjoying the festive atmosphere.

The crawl takes place on November 20 and 21, 2026, with participation dependent on individual merchants.

Check current event details and business hours before your visit, and dress for Northern Michigan's November weather.