Sponsor Content Policy
Sponsor Content Policy
Sponsored Content Policy
Effective Date: 6/13/2026
Cherry Buzz values reader trust. This Sponsored Content Policy explains how Cherry Buzz handles advertising, sponsored content, paid placements, affiliate links, business spotlights, guide sponsorships, and other promotional relationships.
Cherry Buzz is operated by Kelly Donner through MK Enterprises.
By using Cherry Buzz, advertising with us, sponsoring content, submitting promotional materials, or purchasing a paid placement, you agree to this Sponsored Content Policy. 1. Purpose of This Policy
Cherry Buzz publishes local content for readers interested in Traverse City, Grand Traverse Bay, and surrounding Northern Michigan communities.
Some Cherry Buzz content may be editorial, some may be sponsored, and some may include paid advertising, affiliate links, or promotional partnerships.
This policy is intended to help readers, sponsors, advertisers, and local businesses understand when content is paid, sponsored, promotional, or otherwise connected to a business relationship. 2. Types of Sponsored or Paid Content
Cherry Buzz may offer or publish several types of paid or promotional content, including but not limited to:
Cherry Buzz may create, edit, design, or publish sponsored content on behalf of advertisers or sponsors.
3. Sponsored Content Labels
Cherry Buzz aims to clearly identify paid or sponsored content. Sponsored or promotional content may be labeled using terms such as:
The exact label may vary depending on the format, placement, platform, or content type.
Cherry Buzz may place the label near the headline, image, article opening, ad placement, sponsor box, call-to-action, newsletter section, guide page, or other location where readers can reasonably see it. 4. Editorial Content vs. Sponsored Content
Cherry Buzz may publish both editorial content and sponsored content.
Editorial content is created for reader interest, local usefulness, community value, or general information.
Sponsored content is content connected to payment, sponsorship, compensation, trade, affiliate relationship, business partnership, or other promotional arrangement.
A business, venue, event, product, or service may appear in Cherry
Buzz because:
When a material connection exists and disclosure is appropriate, Cherry Buzz intends to identify the content as sponsored, promotional, affiliate, or advertising content. 5. Advertiser and Sponsor Responsibility
Advertisers, sponsors, and promotional partners are responsible for ensuring that all materials they provide to Cherry Buzz are accurate, lawful, truthful, and authorized for use.
This includes, but is not limited to:
Advertisers and sponsors must not provide false, misleading, deceptive, infringing, unlawful, defamatory, or harmful content.
Cherry Buzz may request changes, clarification, verification, supporting information, or replacement materials before publishing a sponsored placement.
6. Cherry Buzz Review and Approval Rights
Cherry Buzz reserves the right to accept, reject, edit, revise, pause, remove, or decline any sponsored content, advertisement, affiliate placement, guide sponsorship, business feature, or paid promotion at its discretion.
Cherry Buzz may refuse content that:
Payment does not guarantee publication if the content violates this policy, the Terms of Service, or applicable law. 7. No Guaranteed Results
Cherry Buzz may provide advertising, sponsorship, newsletter placement, guide placement, sponsored content, or promotional services, but we do not guarantee specific results.
Cherry Buzz does not guarantee:
Any audience numbers, download counts, email reach, open rates, click rates, traffic estimates, or performance examples are estimates or historical indicators only and do not guarantee future performance. 8. Sponsored Guide Placements
Cherry Buzz may publish PDF guides and local digital resources that include sponsor placements, ads, business features, affiliate links, or promotional mentions.
Guide sponsorships may include placements such as:
PDF guides may remain available after publication and may continue to be accessed, downloaded, shared, archived, or indexed over time.
Cherry Buzz may update, revise, replace, remove, or retire a guide at any time. 9. Newsletter Advertising
Cherry Buzz may include sponsored content, advertisements, affiliate links, business features, and promotional offers in its newsletter. Newsletter advertising may appear as:
Newsletter placements are subject to space, schedule, creative approval, and publication timing.
Cherry Buzz may limit the number of ad placements per issue to preserve reader experience and sponsor value. 10. Affiliate Links and Referral Relationships
Cherry Buzz may use affiliate links or referral links. If readers click certain links or purchase through those links, Cherry
Buzz may earn a commission, referral fee, or other compensation at no additional cost to the reader.
Affiliate relationships do not automatically control Cherry Buzz’s opinions, recommendations, or editorial decisions.
When appropriate, Cherry Buzz may disclose affiliate relationships near the relevant content, link, article, guide, email section, or page. 11. Gifts, Free Access, Samples, Discounts, and Press Invitations
Cherry Buzz may occasionally receive complimentary access, samples, discounts, tickets, meals, event access, press invitations, lodging, experiences, products, services, or other consideration from businesses, venues, sponsors, or partners.
Receiving something of value does not guarantee positive coverage, publication, or recommendation.
When a material connection may affect how readers understand the content, Cherry Buzz intends to disclose that relationship in a reasonable and visible way. 12. Reviews, Recommendations, and Opinions
Cherry Buzz may publish reviews, recommendations, roundups, guides, lists, spotlights, and local features.
Opinions expressed by Cherry Buzz are intended to reflect honest editorial judgment, local usefulness, reader interest, or sponsor disclosure as applicable.
Sponsored content may still be written in a helpful local guide style, but Cherry Buzz will aim to identify it as sponsored, promotional, or advertising content when appropriate.
Advertisers may not require Cherry Buzz to publish false claims or misleading endorsements.
13. Third-Party Claims and Offers
Cherry Buzz may publish sponsor claims, business descriptions, event details, offers, discounts, pricing, coupons, menus, or promotional messages provided by advertisers or third parties.
Readers should verify important details directly with the advertiser, sponsor, business, venue, or official source before making purchases, reservations, travel plans, or attendance decisions.
Cherry Buzz is not responsible for third-party claims, offer availability, product quality, service quality, pricing changes, cancellations, fulfillment issues, or customer experiences with advertisers or sponsors. 14. Corrections to Sponsored Content
Cherry Buzz encourages advertisers, sponsors, businesses, and readers to report errors or outdated information.
Correction requests may be sent to:
Please include the content title, newsletter issue, guide name, ad placement, article URL, or other identifying information, along with the corrected details and supporting source if available.
Cherry Buzz may update, correct, revise, remove, or leave content unchanged at its discretion. 15. Paid Placement Does Not Equal Endorsement
Paid advertising, sponsorship, affiliate placement, or promotional content does not necessarily mean Cherry Buzz personally endorses the advertiser, business, product, service, event, claim, or offer.
Cherry Buzz may choose to work with local businesses, community organizations, sponsors, and advertisers that we believe may be relevant or useful to our readers, but readers are responsible for making their own decisions. 16. Reader Trust and Transparency
Cherry Buzz aims to maintain reader trust by:
Transparency helps readers understand the difference between editorial content, sponsored content, affiliate links, and paid advertising. 17. Advertiser Content License
By submitting advertising materials, logos, photos, graphics, videos, text, business information, offers, or other promotional content to Cherry Buzz, the advertiser or sponsor grants Cherry Buzz permission to use, edit, crop, resize, publish, display, distribute, promote, archive, and reproduce those materials in connection with the agreed advertising, sponsorship, promotional, or related services.
Advertisers represent that they have the rights and permissions necessary for Cherry Buzz to use the submitted materials. 18. Sponsored Social Media Content
Cherry Buzz may publish sponsored or promotional content on social media platforms.
Sponsored social media posts may use labels, hashtags, or disclosures such as:
Platform-specific disclosure tools may also be used when available or required. 19. Sponsored Giveaways, Promotions, and Contests
Cherry Buzz may participate in or promote sponsored giveaways, contests, discounts, or special offers.
Any giveaway, contest, promotion, or special offer may be subject to additional rules, eligibility requirements, deadlines, restrictions, sponsor terms, platform rules, or legal requirements. Cherry Buzz may modify, cancel, reject, or remove promotional content if needed.
Unless clearly stated, Cherry Buzz is not responsible for sponsor fulfillment of prizes, discounts, products, services, or offers. 20. Changes to This Policy
Cherry Buzz may update this Sponsored Content Policy from time to time.
Updated versions will be posted at:
The updated policy will include a revised effective date.
Your continued use of Cherry Buzz, sponsorship of content, or purchase of advertising after changes are posted means you accept the updated policy. 21. Contact Information
For questions about sponsored content, advertising, corrections, sponsorships, affiliate relationships, or this policy, contact:
Cherry Buzz
Kelly Donner, MK Enterprises |
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